The Performance Racing Industry Trade Show (PRI Trade Show) represents the main North American event dedicated to racing components and equipment. PRI participants come from all 50 U.S. states and from 70 different countries: operators and buyers of automotive products for the racing world, technology, store equipment and services.

The Italian Trade Agency Chicago Office, in cooperation with ANFIA and AICA/Autopromotec, organized an Italian collective of about 140 square meters located in Yellow Hall.

The Italian pavilion at PRI, in addition to the associations ANFIA, AICA/AUTOPROMOTEC, hosted the following companies: Anzelini F.lli (GMC-Racing), Cemb, Cube Controls, Fri.tech, M.E.RIN, Pistal Racing, Scarpa & Colombo, Seido De (Evo Corse).